Think you need an elaborate plan before you can start a business? Think again. As Chris Guillebeau writes in The $100 Startup, you need precious little: a small venture, a very small amount of money, and a lot of courage.
Guillebeau identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment. In many cases, they started with $100 or less. Guillebeau focused on 50 of the most interesting cases, and has distilled the lessons into a how-to guide on how to start a micro-business. In some cases, the entrepreneurs didn’t even know they were starting a business. They started with the shortest of business plans, if they even had one. See this one-page template (PDF) for an example.
How did they do this? They focused on providing value for others. They focused on the convergence between what they love to do, and what other people are willing to pay for. They understood people’s emotions, and focused on those rather than on product features. They preferred action to planning, and got their first sale as soon as possible. They were okay with starting small if that’s what they wanted.
I first came across The $100 Startup a couple of years ago when it first came out. I’ve been working through it recently as I’ve been working on a side project. I believe that this book has huge value for church planters. I’m a believer in the value of bivocational ministry, and think this book has a lot to offer for planters and other pastors who are looking to earn income from other sources besides vocational ministry.
Can I suggest that there is also value in thinking about this approach for ministry?
Instead of dreaming of church plants that require tens or hundreds of thousands of dollars a year, perhaps there is a way to begin with a simple, reproducible model with little overhead for salaries and facilities.
Instead of developing an elaborate plan, perhaps there is a way to begin simply and to figure things out on the ground.
Instead of expecting each plant to become a megachurch, perhaps there is a place for micro-churches that spread through neighborhoods and focus on reproduction.
Trevin Wax has interviewed Jimmy Scroggins on this topic. "One thing’s for sure," Scroggins says, "traditional, funded, full-time church planters are not going to plant enough churches to truly penetrate the lostness of North America." We need both traditional church plants and what he calls rabbit churches. J.D. Payne has also written about the need for simple, reproducible models, as well as experimentation and learning. Books like The $100 Startup make me long for these lessons to be applied in a big way to church planting in North America and beyond.
Don’t get me wrong. There’s a role for more traditional church plants, just like there’s a role for traditional business. But there’s also a huge role for small, micro-church plants that don’t require a lot of outside investment. I have a feeling we’ll be seeing more of these in the future. I hope so.