Selling the church vs. lifting up Jesus

This post is from the defunct blog “Dying Church”

A throw-away comment by Reggie McNeal in The Present Future that's got me thinking about planting churches and more:

As a side note, I wonder about our marketing efforts in selling the church rather than lifting up Jesus. It seems in the New Testament that Paul's strategy was to preach the gospel. He formed a church as a result of harvest. His goal was converts; the church was the natural by-product.